Local, nationally, and internationally – we connect artists and fans digitally and in real life
Ravenous fans with quickly changing tastes are just one of the many challenges facing the entertainment industry. Whether getting started and open mic night or selling out stadiums for years – connecting with fans is always crucial.
Today’s audiences can consume entertainment across a variety of digital channels as well as in-person. A good digital marketing campaign ensures that you’re visibility regardless of the medium and that your fans stay connected – whether they’re across the audience or around the world.
SEO
Search engines offer a variety of ways to connect audiences with talent. Obviously the basics of any great organic campaign apply – artists can especially benefit from a well-structured organic campaign. This includes creating and optimizing videos and local optimization and event listings for tour dates.
Paid
Traditional paid advertising channels can work well for artists – but multimedia paid advertising offers a chance to showcase a new album or video in their native format. Social advertising can also help acts reach new fans and maintain connections with their existing fanbase.
Social
Social media and entertainment go hand-in-hand. Building a loyal fanbase online translates into more streams and more tickets sold. Social media is also a great way to channel audiences to other digital properties – such as streaming services, merchandise, or related artists.