Author: kevin

Paid

kevin

Paid advertising is an effective and efficient means for brands to reach their audience. Whether stand-alone or part of a larger digital strategy – paying per click or utilizing a display network enables brands to reach their audience as they search or on sites they already trust. Paid advertising compliments search engine optimization and allows brands to grow quickly and take on competitors.

paid

AdWords + Display

We hate bad advertising – low quality messaging, poor targeting, bad placement – and your customers do too. That’s why when we structure a paid campaign we spend the time to create meaningful messaging backed with informed bidding to reach the target audience as efficiently as possible.

pr

Content Marketing and PR

Sometimes two lines of ad copy aren’t enough to reach customers – that’s where long-form content can help. Content marketing and PR enable brands to work with publishers to create engaging content that appeals to a specific readership. Much like organic and social – effective content strategy is an important part of any paid campaign.

Paid Media Services

  • Campaign Strategy and Creation
  • Bid Management and Conversion Optimization
  • Public Relations and Outreach
  • Content Marketing

Social

kevin

We’re social creatures at 831tasker. We realize the potential of connecting directly with your audience across the various social channels. Whether stand-alone or as part of a larger digital strategy social media can be an effective way for brands and artists to reach a larger audience and stay engaged with them.

audience

Interact with your users

Obviously social media is a great way to broadcast to your audience on a regular basis – but more importantly – you can listen to what your audience wants. Social listening is a great way to improve any existing strategy, discover and fill new content gaps, and address any issues your audience may have.

amplification

Amplification

Stand-alone social media campaigns can be extremely effective – but it’s also a great way to amplify any digital campaign to push traffic to other digital properties. Working with thought leaders and influencers can help reach your target audience quickly and efficiently.

mobile

Mobile-first

Social media is overwhelmingly consumed on mobile devices. Time of day and location can greatly influence your user’s demands – so your strategy has consider these needs and deliver create content at the appropriate time.

Artists and brick-and-mortar retailers can now connect to their fans and customers locally – at events or even when they’re in-store ready to purchase.

Social Media Services

  • Influencer outreach
  • Content Strategy and Creation
  • Social Media Advertising
  • Social Listening

Organic

kevin

Every day people turn to search engines to help them find answers when researching a new purchase, following their favorite artist, and improving their lives – where do you show up?

serp

Search Engine Optimization

Google and Bing come to mind when thinking of search engine optimization, but organic search extends to shopping on Amazon, finding apps and music on iTunes, or watching video on YouTube. Search engines are the tools that can connect brands and customers, artists and fans, and patients with solutions – and we can optimize your organic strategy to make these connections.

Content Creation

What story is your brand telling – and does your audience want to hear it? Content strategy is the first step in reaching your audience and addressing their needs. Whether driving organic, paid, or social traffic to your site you’ll need to create engaging content that your potential customers will want to interact with. And don’t forget – content doesn’t just live on your site – it’s in the app store, across various social channels, and marketed through partners and influencers.

ia

Site Architecture

What good is great content if search engines and users can’t easily find it? Good digital strategy extends beyond keywords and content – your site architecture and ecosystem must support the overall flow of your content.

SEO Services

  • Content strategy and creation
  • Reporting
  • Competitive analysis
  • UX and conversion flow optimization
  • URL management (XML sitemaps, redirects, tagging)
  • App Store Optimization
  • Translation and International Deployment
  • Local Optimization
strategy

Strategy + Data

kevin

Strategy

At 831tasker we build our strategy from in-depth data and analysis. We then work with our clients to understand their goals and difficulties. Finally we construct a strategy that covers multiple channels and includes paths to short term and long term growth.

message

Message

Great messaging connects brands and their audience. Audiences will engage with brands that speak their language and help them find answers when they need it.

targeting

Target

Audiences are diverse – with different geo-locations, different languages, and different user journeys. An effective campaign anticipates user’s needs from initial research to conversion.

implementation

Deployment

Successful campaigns require careful and precise deployment – from scheduling posts and bids to technical configuration. Brands will only see success when their campaigns have been properly implemented and deployed.

Love Data?

So do we – that’s why we base our strategy off as much data as we can find. This includes traditional analytics platforms such Google Analytics and Search Console to powerful research tools such as SEMrush, ahrefs, SensorTower, Hootsuite, as well as our own in-house platform – Four Letter Data.

These various data sources give us a 360 degree view of the search landscape, competitors, content gaps, influencers, and trends. We then distill it down to actionable insights to create our overall strategy. We continue this process throughout our campaigns to discover new trends and respond to changes in the competitive landscape.