Helping patients and healthcare providers find the information they need to make informed decisions to improve their quality of life
Every day people make important decisions about their healthcare and quality of life. Healthcare providers and patients alike are always seeking new solutions and new understandings from leaders in the healthcare and pharmaceutical space.
Below are some examples of how healthcare providers can reach HCPs and patients online.
Search Engine Optimization
Search engines play a key role in decision making. Patients often start their journey by consulting search engines about symptoms or finding health care providers in their community.
Decisions about health and wellness require trust – brands can build trust by providing in-depth content and solutions to their customers needs. From helping them through treatment or connecting them with people in their area – brands need to do more than provide basic information about their products.
SEO for Healthcare
Paid
HIPAA, Fair Balance regulations, and Adverse Event reporting ensure that patients have the privacy they need when making decisions about their health – but navigating these tough regulations can be difficult for brands when delivering their marketing message.
831tasker has experience crafting messaging that adheres to HIPAA and Fair Balance regulations while still providing the resources that patients are seeking.
Paid and SEO go hand-in-hand – but this is especially relevant in healthcare when brands need to maintain visibility for their brand names as well as the relevant symptoms and disease states they address. We can create a paid and organic campaign that targets patients in their research journey while saving brands money.
Paid Media
Social
Both patients and healthcare providers can find the support networks they need through social media. Brands can also connect directly to their patients or the HCPs that help through social media as well.
Social media can also have a local-element as well when it comes to healthcare. Although patients will scour the internet for answers to their tough questions – face-to-face interactions will happen in their community. An effective social campaign can target patients at the local level while still supporting them nationally.
Social Media Optimization
831tasker